Under the authority of Israel Ministry of Communication new regulations are introduced in the country, according to which until December 13, 2011 mobile carriers must obtain subscribers' written consent  to use additional type of services (VAS services) including SMS payments – along with standard set of services.

New regulations are designed in order to expand the loyalty of the subscribers within mobile market in Israel.

Please take notice that new regulations can affect the traffic of those websites where subscription-based services are provided. Consequently, we advise you to redefine the logic behind the provision of your services in favor of one-time texting by the subscribers.